Sales promotion in Russia

RUSSIAN MARKET. TRANSLATION DIFFICULTIES…

Promoting goods is a complex set of measures in order to provide a customer with certain information about a product, which further will serve as a conviction for the purchase of this product.

Why choose us?

Our company offers a very wide range of services, starting with the promotion of goods on the site in paid catalogs and ending with market research of your product or service, for this purpose we use only advanced technology. We always carry out the task in time and with the best result.

The implementation of goods into foreign markets is always associated with the various subtleties and nuances best known by our specialists. A few years ago, Indian married women did not use laundry detergent at all. Therefore, the Unilever Company had to run a series of commercials on television to promote their detergent in the Indian market. Independent implementation of goods into the Russian market, without taking into account local cultural traditions and other features of mentality of population, may become a loss of profit for an entrepreneur.

Currently, Russia imported goods lose in price. Besides, the level of competition is constantly increasing in Russia, and it becomes harder to find a “niche”.

And the choice of Russian customers is determined not only by the price of the product, but also by brand awareness. Therefore, it is impossible to achieve an effective operation of the modern Russian market, saturated with products and which is characterized by a high level of competition, without properly organized and extensive measures to create demand and stimulate sales.

What’s the set of measures?

Marketing promotion of goods and services of our clients consists of the analysis of needs for this goods or services. After that our specialists build a portrait of a potential customer and make a set of measures for its attraction.

When promoting a product our company uses innovative methods by drawing on the IT and Internet resources, which are currently becoming increasingly popular. This can be easily explained by the fact that it is now no need to waste your precious time searching for advertising agencies and pay for expensive advertising spaces. But the greatest advantage is the huge coverage of potential customers.

What advanced methods do you apply?

We promote products and services in various paid catalogs. We also apply SEO promotion in search systems of Russia and the world (including social networks), with the help of the Internet – ebuylink.ru.

Of course, despite all the delights of product promotion in the Internet segment, our company does not forget about sales promotion that contains a lot of opportunities, each of which is used by our experts in work to the maximum. Those are the discounts, different promotional offers, guarantees, trial purchases, coupons, vouchers, providing free samples and much more, which can attract more audience.

What are the advantages of sales promotion?

The main advantages of this method is in increasing sales, attraction of regular customers, improving the reputation of products and different solutions of other problems.

Without knowing these basic techniques and intricacies it is impossible to operate stably and effectively and promote products in the Russian market.

But the SOFTOMATIC is ready to assist our clients in dealing with this difficult problem. For each customer our specialists build effective business strategy for unimpaired operation in the Russian segment of the market.